News

Blue Cross Blue Shield of Massachusetts Honored with Two Stevie International Business Awards for Health News Service – BioSpace

BOSTON, Sept. 16, 2020 /PRNewswire/ — Blue Cross Blue Shield of Massachusetts, Inc. (“Blue Cross”) has received two Stevie International Business Awards for the company’s health news service, Coverage, in recognition of the valuable information it has provided as a public service during the COVID-19 pandemic.

“Traditional media outlets are shrinking, but amid a global pandemic, the appetite for news is not. Coverage helps meet that need with empathy and clarity,” said Blue Cross’ Chief Communications & Corporate Citizenship Officer Jay McQuaide. “We are proud that Coverage provides fact-based, straightforward reporting to help our readers make vital decisions. It has become a trusted community resource amid a crisis.”

Coverage received a Gold Stevie award for its website and a Silver award for its COVID-19 communications campaign, one of the crucial ways Blue Cross has provided important health information to community members this year.

Coverage’s award-winning brand journalism content includes original reporting on complex topics such as physical distancing, contact tracing, telehealth and antibody testing. It also includes expert advice and guidance to diverse audiences including new mothers, young adults, parents of autistic children and vulnerable senior citizens. Coverage has reacted quickly to dispel misinformation about topics such as face masks and ethnic stigma. It
Source…