A team of Washington State University Pullman hospitality business management students recently captured the title of best wine label at the Intercollegiate Wine Business Invitational, an annual online competition, for a third consecutive victory.
Two other teams from the WSU/César Ritz Colleges Switzerland bachelor’s degree program won the best business plan and best financials categories.
Washington-themed label sticks with judges
WSU Pullman team seniors Samantha Carone, Margaret Bader, Ryan Brady, Hayley Brown, Jaden Lohman, and Austen Peñuelas worked collectively to virtually create Rolling Hills, a riesling wine. Bob Harrington, director of the WSU School of Hospitality Business Management, coached them.
“We agreed to be a winery that represented the best Washington state had to offer,” said Bader. “To build a brand around that identity, we called ourselves ‘State 42 Winery.’”
Creative design and functionality were key to sweeping the best label category. Carone’s graphic design talents brought the label to life with input from Brown and Lohman, who envisioned a “farmhouse feel” with rolling hills and the shape of Washington state as artistic motifs. Adding the International Riesling Foundation tasting scale and winery description sold it to the judges for the win.